You have a swanky new address. Your physical storefront is extremely appealing and well stocked. You have the latest in inventory. You have the necessary number of employees required to run daily operations smoothly.

Business

We are all well aware of the immense potential that the Internet offers. From small and medium businesses to large corporations, everyone these days has a formidable online presence. By now, you must have already taken the necessary steps to set up an online business – choosing the right niche, creating a robust business model, setting up a website and then incorporating Ecommerce into it, if your industry is retail.

Meet Suzanne Golter –Animal lover, entrepreneur and a very satisfied AdWords customer. She was the brains behind ‘Happy Hound’, a novel concept for doggy day care and boarding in Oakland, California. In March, 2004, Happy Hound began its business from a humble rented warehouse in Oakland. 

Once upon a time, there was a big fat book of yellow. It was heavy, was full of information and was found everywhere - In little phone booths, on large office desks, on coffee tables in cozy corners and even in library bookshelves. Whenever people had a question, they turned to the yellow pages and found their answer. 

Statistics don’t lie. Consumers are increasingly seeking online platforms to find information and make purchasing decisions. Over 70% of online users in Australia have used the internet at least once in a quarter to make purchases online (Source: eMarketer, Aug 2010); around 80% of internet users worldwide have shopped online at least once and 93% of users have browsed the internet for information (Source: eMarketer, Oct 2010).